baseball-stadium 617 x 411

There are times we all expect quick results. You come across an idea or realize you have a particularly strong interest or talent from which your business is born. You get it and assume so will everyone else. Then reality creeps in.  This is going to be WORK.

A baseball player steps into the batter’s box. The season opener has just begun. It’s the first inning and thousands of eyes are upon him. The pitcher immediately throws a fastball at the left corner of the strike zone and the hitter fouls it off to the outfield where a defender pulls it in for the first out. Consequently, the hitter abruptly returns to the dugout.

Likewise, a businesswoman starts a food truck in the middle of the city, selling cheeseburgers and hot dogs, made from meat through a local farm that promotes grass-fed cows and livestock. She sees a potential customer walking down the street and calls him over to try a sample. The man proceeds to call her a “health nut” and to “sell her mediocre burgers in another city.” As he disappears in the crowd, the businesswoman steps backwards and takes a seat to reflect on the man’s immediate rejection of her work.

At first glance, the second scenario would appear far gloomier. You know the baseball player is going to have more chances at the plate. You know he is one of many players on his team. But somehow, when we hear the businesswoman’s story, we concede that one man spoke for the entire city. Not true.

The truth of the matter is that the businesswoman has a market, in the same way the baseball player has an audience. Food is a necessity and an emphasis on healthy eating has flooded the minds of many Americans in the last decade. She could also possibly be rejected by 3 out of 4 people that she talks to, in the same way a baseball player can be productive with a .250 batting percentage. The pitcher should be expected to be the inconsiderate street-walker the majority of the time. It’s okay to feel like the game was won by those two or three home runs.

Like baseball, business is a slow game where rejection must be put into perspective in order for the end result to eventually be discovered.

Of course, the businesswoman also needs to consider that she is not alone. Like the baseball player who has eight other teammates going up against the pitcher, the businesswoman should have allies against the opposition who snub her healthy burgers.

Like a baseball player, you may fall short more times than not in the early stages of your business. Results are not found in a perfect batting percentage or complete consumer acceptance. Rather, in developing curiosity around the rejection to insightfully allow small successes to solidly build your victories and your confidence as well.

Expecting to hit it out of the ball park on the first try? Bat Again!